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A tech company knows it’s hit the big time when its app or service has influenced everyday language.

According to Charles Arthur in his book ‘Digital Wars’, Google, one of the most prevalent examples of this, was first used as a verb on TV during an episode of Buffy the Vampire Slayer back in 2002.

While this freedom is endearing, a few simple prompts a la Ok Cupid might be helpful.

Then again, HER’s minimalist profile reflects the modern trend in online dating towards less chatty profiles that encourage users to interact rather than creep.

I like that Facebook is required to sign up for HER because it helps keep out pathetic men who get off by pretending to be lesbians on the internet.

Your profile on HER can be as simple or as in-depth as you want it to be: just add a textbox like you would a picture and write away.

Thanks to the fitspo craze, people wear their fitness (or lack thereof) as a primary identifying factor – which is actually super helpful in weeding out incompatible dates, and now there is a way to make sure they are completely removed from your radar.

This increases your chances of finding a match and as the website explains, ‘results in you having more time to date’ …or eat pizza and watch true crime documentaries, whatever floats your boat.

You may have seen it brandished on an i Phone in the pub (usually couched in terms like, “Yeah, I just got it for a laugh”).

Here’s how it works: you sign up using your Facebook account.

After all those incompatible matches have been taken out, Lime works in the typical dating app way, swipe right on someone you like swipe left on someone you don’t.

When you get a match, you can chat, or you can send through one of 3 ‘Go’ requests: “meet up now,” “go out for a coffee” or “grab a bite.” I guess these are there for the more active, ‘go-getting’ dating punters amongst us.

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